Loyal customers are the backbone of many successful businesses. According to InMoment, a firm devoted to helping businesses compete in the experience economy, 77% of consumers acknowledge having ongoing relationships with specific brands for 10 years or more. Such relationships can prove to be lifebloods for businesses, and that value is even more apparent when looking at five key statistics related customer loyalty.

1. A 2018 survey from the market research firm AYTM found that products are the leading factor that makes customers loyal to a brand. The survey of United States internet users found that 55% of respondents cite quality products as the driving force behind their loyalty to brands.

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