Ulta Beauty is on pace to close out the decade as the top performing stock in the S&P 500 Retailing Index, beating out Amazon.com.

Since Dec. 31, 2009, Ulta shares have climbed 1,271% compared to Amazon’s advance of 1,236%. The S&P 500 has grown 189% for the same period, outperforming just eight of 26 large-cap retail index members.

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