How to Tell if Bad Marketing Is Causing Poor Sales

Lonny Kocina, author of The CEO's Guide to Marketing & CEO of Media Relations Agency

While most products fail, they shouldn't fail because of marketing.

"The big wild card is the need people have for the product. That trumps everything," states best-selling author Lonny Kocina, CEO of Media Relations Agency. "If a product works well, even bad marketing can't kill it. But if people don't need the product, the best marketing in the world isn't going to save it."

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