(NewsUSA) - Small Business Saturday casts a national spotlight each year on independently-owned businesses, which includes a wide variety of shopping options, from the mom-and-pop storefronts in your local community to home-based e-commerce businesses. Since its inception in 2010, Small Business Saturday spending has reached an estimated $103 billion, according to American Express.
Motivated by the potential for growth, small businesses across the country are taking advantage of this movement with more enthusiasm year after year, given strong consumer response. GS1 US, an information standards organization that helps small brands identify their products for commerce, recently spoke with small business owners who have run successful Small Business Saturday campaigns. They discussed three big benefits to buying from small businesses this holiday season.