Creating connections in a high-tech world: 3 tips to improve customer service

(BPT) - In customer service, as in many other areas of life, as technology becomes more sophisticated, relationships get more complex. While technology makes it easier for customers to interact with businesses, an action as simple as finding an auto repair shop can quickly overwhelm consumers with multiple channels, opinions, advertisers and behind-the-scenes engagement systems.

What was once a straightforward sales and marketing funnel has become a cycle, with customers consistently in the evaluation stage and customer service reps having to convince current customers over and over of the value they’re providing. Customers expect excellent, fast and personalized service when interacting with businesses, and that puts a lot of pressure on your customer experience team.

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