The rules that until recently governed what college athletes may and may not do to earn money seemed absurd on their face.

An Associated Press story out of West Virginia, for example, tells of a football player who made money on the side as a folksinger — but could not do so under his own name. His solution was to perform under a stage name, Lucky Bill. Presumably, he could have worked at a Starbucks under his true name, Will Ulmer.

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